Are you on a first name basis with the librarian? If so, chances are, you’re spending too much time at the library. What you need is fast, reliable research you can access right in your office. And all it takes is West®.
This brilliant piece of marketing was sent out by the electronic database and news giant Reuters/Thomson/West. Hubris is one word that comes to mind after looking this over. Essentially they are saying, “hey, you don’t need the library, West has it all!” Any bit of information or data that you need can be obtained from West … despite the fact that much of the information on West can be found for free on Government websites or in a book. Asking a librarian would make it harder for West to turn you upside down and shake the change out of your pockets. And, thanks for the added stereotype- the glasses really capture the essence of all things librarian.
Was this really sent out?
That makes me really sad. And want to boycott them. So basically Reuters/Thomson/West wants us to pay them tons of money to poke fun at librarians/libraries? Argh.
Yeah, not exactly a great PR move, is it? they managed to offend a lot of people they probably didn’t know would even see it.
West = schmuck
Pat, the Librarian
may I withdraw my comment? I was hasty with my evaluation of the situation
[...] Reuters discriminates against Puerto Rican law schools? — Out of the Jungle (Betsy McKenzie) The library wastes time — The LiS Kid Possibly related posts: (automatically generated)Success in Law [...]
Is there a source citattion for this? Where did you find this?
Does anyone know who exactly this advertisement was sent to? I would like to know the scope of its distribution.
Cute. The question is, though, whether or not anybody will come up with a counter.
It never ceases to amaze me how stupid some ad campaigns are.
[...] August 25, 2009 Pt. 1 The Library Wastes Time [...]
And what is WRONG with spending time at the library or even knowing staff on a first-name basis? Doesn’t Reuters/Thomson/West want library business, also. Don’t bite the hand that ‘helps’ feed you!
I’m hoping this is a joke. What a load of garbage. Our library subscribes to several databases, most of which need librarians to explain how they work! Way to foster good feeling among such a large percentage of your customers.
The charm of librarians equates to half of the value obtained during research!
Did anyone else see this in library journal? West Publishing issued an apology.
http://www.libraryjournal.com/article/CA6685861.html&
that’s such a lame apology.
Wanted to let you know this post was referenced herre: