Does it matter that Android devices hold 2nd place in the cellular marketplace? There’s been some fanfare surrounding Apple’s drop [Apple's Arrogance Stokes Android Gains] and some bloggers are making some sort of big deal out of it: reasoning that Apple is no longer as mighty as they once were and that the iphone is no longer the device it once was. Let’s be honest though, Apple products have always been niche products. Back in the 80s they held the personal computer marketplace in their hands, but their proprietary hardware and software couldn’t beat out the “open” hardware and software powered by Windows/DOS. To this day the Apple OS remains a tiny percentage of the PC world.
What we’re seeing play out now is nearly the same story. Apple has a machine with software that only they control. Whereas Android is free for the tinkering and available to any company who wishes to put out a hand-set. Sure, Apple has stockholders focused on endlessy making billions of dollars, and as of late Apple has been doing that very well since the ipod boom. However, Apple or should I say Steve Jobs is more concerned with his product. Moreover, the aesthetic influence Apple controls is abundantly obvious. Look at any cellphone that’s worth it’s mettle and it resembles an iphone in more ways than one. Once the new iphone design is officially released this summer a new batch of copycats will be on the horizon in no time. Apple sets the bar.
Obviously Apple cares about their dominance in the cellphone race, a race that didn’t even start until they entered. Apple is in a familiar position, last time with the Macintosh, but now the iphone is a mature device and it’s direction is constantly scrutinized. Will the iphone ever be top-dog and does that even matter? Apple users constantly desire their products and Apple is pushing boundaries/markets as time goes on. They are making oodles of cash, influencing the competition, and in constant media attention- slipping a few percentage points means little.