It’s all too obvious the economic problems facing public, academic, and other non-profit libraries. Perhaps though a game-changer in this monetary mess exists. Taking a page from advertising schemes of Nike, Gatorade, and the like libraries could look to celebrities. Bare with me; recently Conan O’Brien has been selected to serve on the John F. Kennedy Library Foundation board members [Boston Herald]. El Conando is from the Boston area and like other celebrities gives back to the community when possible. There are local heroes and celebrities from all over our great nation who can be recruited into the library rank and file. Their clout amongst the pushers/movers/shakers and the community would lead to voter support, large donations, increased library usage, etc.
While the American Library Association puts out memorable posters with various celebrities [ALA READ], what I’m suggesting is something more involved. One that involves upper management, board members, and the community to get out of the library/office and work with known local names, be they within the city, county, state, or region. This call to action is more along the lines of ALA’s Frontline Advocacy endeavors [ALA Frontline Advocacy]. Plus I think it would be something crazy/cool if Christopher Walken or Steve Buscemi became the face of any library organization.