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Archive for August 24th, 2009

west

Are you on a first name basis with the librarian? If so, chances are, you’re spending too much time at the library. What you need is fast, reliable research you can access right in your office. And all it takes is West®.

This brilliant piece of marketing was sent out by the electronic database and news giant Reuters/Thomson/West. Hubris is one word that comes to mind after looking this over. Essentially they are saying, “hey, you don’t need the library, West has it all!” Any bit of information or data that you need can be obtained from West … despite the fact that much of the information on West can be found for free on Government websites or in a book. Asking a librarian would make it harder for West to turn you upside down and shake the change out of your pockets. And, thanks for the added stereotype- the glasses really capture the essence of all things librarian.

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